About us

Hey Iceland is an award-winning, leading expert in travel in the Icelandic countryside with over 30 years of experience.  

We offer a wide range of self-drive packages, guided tours and day tours all year round in addition to a vast network of comfortable accommodation in scenic locations - over 170 carefully selected bed and breakfasts, country hotels, self-catering cottages, apartments and traditional farm stays all around Iceland. 
The Hey Iceland Association was founded by farmers in 1980 and the travel agency by the same name is still majority-owned by the farmers themselves, meaning that profits stay local. 
Hey Iceland is committed to sustainable tourism.
Browse our selection of self-drive and guided tours, day tours and accommodation and book online today or contact us for an authentic and memorable holiday filled with traditional Icelandic hospitality!

Get in touch

Hey Iceland
Síðumúli 2
108 Reykjavík

Phone: +354 570 2700
Fax: +354 570 2799

Our office is open from 8:30 - 16:00 GMT Monday - Friday

We look forward to hearing from you!

Hey Iceland


Inbound Sales & Bookings

Inbound Sales & Bookings | Groups

Inbound Sales & Bookings | Individuals

IT & Business Development

  • Lísa Jóhanna Ævarsdóttir

  • IT & business development manager
  • +354 570 2712
  • lisa@heyiceland.is

Outbound Sales & Bookings | Bændaferðir