A meaningful day that continues to inspire

At Hey Iceland, we believe the best kind of travel goes beyond sightseeing, it’s about understanding the people and stories that give a place its spirit. Kvennafrídagur, or Women’s Day Off, is one of those stories. It captures Iceland’s long-standing focus on equality, community, and shared values that continue to shape everyday life. This year, 2025, marks the 50th anniversary of that historic day, making it a particularly meaningful moment to reflect on its legacy.

(Lækjatorg square - photo credit)

A Moment That Made History

On 24 October 1975, Icelandic women decided to take a day off from both paid work and household duties to demonstrate the importance of their contribution to society. About 90% of women across the country joined in, leaving workplaces and homes quiet for a day.

In Reykjavík, thousands gathered at Lækjartorg Square, listening to speeches and supporting one another. It was a peaceful and powerful way to show how essential women’s work is, both in and outside the home. The event became a turning point, leading to new equality laws and a growing awareness that shaped Iceland’s social values for generations to come.

(The Historic Kvennafrí 1975 - photo credit)

A Living Tradition

Every few years, Kvennafrídagur is marked again, reminding everyone that equality is a shared responsibility. The day is often filled with community gatherings, music, and conversations about progress and the challenges that remain.

For many Icelanders, it’s not just about rights or protest, it’s about appreciation, reflection, and continuing the conversation that began in 1975.

(Kvennafrí in 2010 - photo credit)

What You’ll Discover Beyond the Views

For visitors, Kvennafrídagur offers a window into Iceland’s character. The same values that inspired that day, fairness, cooperation, and resilience, can be felt across the country on this day.

Whether you’re staying on a family-run farm, visiting local craft studios, or chatting with your hosts, you’ll often meet women who play a key role in rural tourism, community life, and protecting Iceland’s natural heritage.

Kvennafrídagur is more than a historical protest, it’s a window into how Iceland values equality, community, and change. Travelling with attention to such moments enriches your journey and connects you more deeply with the place you’re visiting.

Ready to experience Iceland’s culture and community for yourself? Contact Hey Iceland and we’ll help you plan a journey that’s authentic, meaningful, and uniquely Icelandic.